Fayetteville, NC – On Saturday, August 16, 2025, the Crown Expo Center will be the hub of impact, empowerment, and community as it hosts a full day of free, family-friendly events designed to support students, engage voters, and uplift the next generation of leaders.
The event combines three powerhouse initiatives into one unforgettable day:
18th Annual Gotcha’ Back School Kickoff: 11:00 AM
Families across Cumberland County are invited to gear up for the new school year with:
Free backpacks and school supplies
Health and wellness resources
Community service providers
Live entertainment, giveaways, and food
A Day of Education, Empowerment, and Engagement
Kevin Brook and Gloria Brooks, wife
“August 16th is more than a calendar date—it’s a day of impact,” said Kevin Brooks, Founder/CEO of TheGroupTheory INC. “We’re investing in our youth, our families, and our future. Whether you’re looking for school support, college access, or civic empowerment, this event has something for everyone.”
Candidate’s Fair & Youth Symposium: 11:00 AM–2:30 PM
Hosted by the Fayetteville Alumnae Chapter of Delta Sigma Theta Sorority, Inc., this civic-focused segment allows attendees to:
Meet local candidates running for office in 2025
Engage in youth-led discussions during the Youth Symposium at 2:30 PM, hosted by the Junior Board
Register to vote on-site with support from the NAACP
This is an opportunity for voters of all ages to make informed decisions and understand the power of their vote.
8th Annual HBCU College Fair & Experience: 12:00–5:00 PM
In partnership with Cumberland County Schools, the HBCU Experience returns to connect students with historically Black colleges and universities across the country. The fair features:
On-site college applications and admission representatives
Financial aid and scholarship information
Step show presented by the Beta Chi Chapter of Omega Psi Phi Fraternity, Inc.
About The Day
Date: Saturday, August 16, 2025
Time: Starting at 11:00 AM
Location: Crown Expo Center, 1960 Coliseum Drive, Fayetteville, NC
Admission: FREE and open to the public
This event is made possible through the support of numerous community partners including AmeriHealth Caritas North Carolina, Mid-Carolina Regional Council, Living in the Home, the NAACP, 19 Kings, Flip D’Dish, Haus Host, and many others committed to building a stronger Fayetteville.
This long-standing event ensures that no student starts the school year unprepared, while also creating an opportunity for voters of all ages to make informed decisions and understand the power of their vote. At the same time, high school students are encouraged to bring their transcripts and come ready to take the next step toward higher education.
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Contact Information
For media coverage or interview requests with event organizers or keynote speakers, please contact:
Shakeyla M. Ingram
Email: [email protected]
Website: www.thegrouptheory.com
